Recently, a frustrated manager from a large FMCG company told me: “AI is useless. It produces robotic texts, generic images, and wrong data.” I hear this more and more. People start using AI tools — and hit a wall. The texts sound fake. The visuals lack detail. The style is off. The facts are wrong. Here’s the truth: AI isn’t a better Google. It’s a gifted personal assistant with enormous potential — but one that, at first, knows nothing about you, your tone, or your goals.