It’s no longer about who attracts or retains the best people. Not even about who deploys the most advanced AI tools. It’s about how quickly their people learn to use them. This month, I spoke with two multinational companies. Both are struggling to implement AI in their commercial functions. Both have “shadow AI leaders” — people experimenting quietly, frustrated that their organisations aren’t moving faster. Both are waiting for headquarters to define the strategy before th

Recently, a frustrated manager from a large FMCG company told me: “AI is useless. It produces robotic texts, generic images, and wrong data.” I hear this more and more. People start using AI tools — and hit a wall. The texts sound fake. The visuals lack detail. The style is off. The facts are wrong. Here’s the truth: AI isn’t a better Google. It’s a gifted personal assistant with enormous potential — but one that, at first, knows nothing about you, your tone, or your goals.

Executives love GenAI. Employees use it. MIT’s new NANDA report drops a stat that should terrify transformation teams:95% of AI...