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Actors Vs. Quants

  • Jul 18, 2025
  • 1 min read

There are two types of negotiators: Actors and Quants. Which one are you?


Are you the type who “performs” a compelling narrative to shift someone’s breakpoint? Or do you bury yourself in Excel until the bargaining range reveals itself?



Actors sell the story: they read the room, use conditional concessions (“If you sign today, I’ll waive fees”), and build emotional momentum. Quants crunch the variables - price, volume, timeline - until every point is bullet-proof and the deal can’t deadlock.



Take this 30-second test:


- Would you rather rehearse your pitch or rerun the spreadsheet?


- Do you trust your gut or your model when setting their breakpoint?


- Do you fear awkward silences or unpredictable data?


Answer honestly - and own your style. Actors, strike a pose. Quants, fire up your calculator.


Who are you? Actor or Quant?


 
 

Negotiation remains the core of commercial capability — a discipline where human judgment meets intelligent insight. It’s practical, empowering, and, perhaps for the first time in three thousand years, evolving rapidly. Mastering it today means learning to work with technology, not against it — turning data, empathy, and strategy into lasting advantage.

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© 2025 by Ruben Ter-Minasian.

All rights reserved.

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