Recently, a frustrated manager from a large FMCG company told me: “AI is useless. It produces robotic texts, generic images, and wrong data.” I hear this more and more. People start using AI tools — and hit a wall. The texts sound fake. The visuals lack detail. The style is off. The facts are wrong. Here’s the truth: AI isn’t a better Google. It’s a gifted personal assistant  with enormous potential — but one that, at first, knows nothing  about you, your tone, or your goals.

Thinking about deployment of AI systems? You’d better be checking if you are compliant with EU regulation. AI automation is moving fast....

Your favourite move? Anchoring, mirroring, “good cop / bad cop”?AI has already spotted it. Algorithms now detect those patterns in...

Executives love GenAI. Employees use  it. MIT’s new NANDA report drops a stat that should terrify transformation teams:95% of AI...

The fundamental problem AI faces in negotiations is not a lack of computational power, nor the energy required to support intensive...